# AI Shopping Experience — Terms of Service
**Effective Date: 08/21/26** These terms govern your use of the AI Shopping
Experience service operated by F5 Digital Marketing(“we”, “us”), registered at
São Paulo, Brazil under 260736410001-60. Contact: contact@f5digitalmarketing.com.
## 1. What the service is
AI Shopping Experience has two parts, and it matters which is which.
**The plugin** is the WordPress/WooCommerce plugin you install on your own
store. It is free software licensed under the GPL v2 or later, and you may use,
study, modify and redistribute it under that licence. Nothing in these terms
restricts the rights the GPL gives you in the plugin’s code.
**The service** is everything we run: the AI gateway that holds the AI provider
credentials, verifies your licence, meters your usage and streams replies back
to your store, plus the licence server that issues and validates your key. The
service is ours, it is not covered by the plugin’s GPL licence, and these terms
govern your access to it.
The plugin cannot answer shoppers on its own. All AI processing happens on our
servers, so an active licence — free or paid — is required for the assistant to
work. This is disclosed on the plugin’s directory listing and in its setup
screen before you install anything.
## 2. Accounts and licence keys
You register on our storefront and receive a licence key. That key is a
credential: treat it like a password. The plugin stores it encrypted on your
site and never exposes it to browsers, but you are responsible for what is done
with it, including by anyone you give it to and by anyone who obtains it through
a compromise of your site.
You may activate a key only on the number of sites your plan allows. Local,
staging and development hostnames do not count against that allowance. We may
suspend a key that is being used outside your plan’s limits, and we will tell
you why.
You must be able to form a binding contract, and you must not be barred from
receiving the service under applicable law or sanctions.
## 3. Plans, quotas and fair use
Each plan carries a monthly token quota, a maximum number of sites, and a
maximum number of knowledge-base documents.
**Free plan:** 800,000 tokens per month, one store, three knowledge-base
documents. No payment card is required. One free licence per customer, and one
free licence per store — permanently. A store that has used its free allowance
cannot reset it by registering again.
**Paid plans:** [PAID PLAN QUOTAS].
When a monthly quota is exhausted the assistant stops answering until the
period resets or you move to a larger plan. Your site, your data, your uploaded
documents and your stored conversations are untouched by this; only the AI
replies pause. We also apply a per-licence request rate limit to protect the
service from bursts and from leaked keys.
Tokens are the unit our AI provider bills in. Usage is metered per request and
reported to your licence, and you can see it in the plugin’s settings screen.
## 4. Payment, renewal and cancellation
Paid plans are subscriptions billed in advance for each period through our
storefront. They renew automatically until cancelled. You can cancel at any
time from your account area; cancellation takes effect at the end of the paid
period, and the assistant keeps working until then.
Refunds: [REFUND WINDOW]. Refunds are not given for tokens already consumed.
Prices may change. If they do, we will give you at least 30 days’ notice before
the change applies to your subscription, and you may cancel before it takes
effect.
## 5. Acceptable use
You may not:
– use the service for anything illegal, fraudulent, deceptive or harmful;
– attempt to bypass, disable or weaken the safety and compliance controls that
screen requests and filter replies, or use the service to produce content
those controls exist to prevent;
– resell, sublicense or provide the service to third parties as your own,
including by routing other stores’ traffic through your licence key;
– use the service as a general-purpose chatbot. The assistant is scoped to
shopping and store customer support, and that scope is enforced on our side;
– probe, scrape, overload or attempt unauthorised access to the gateway, the
licence servers or the AI providers behind them;
– send us content you have no right to send, including documents you do not own
or have permission to use.
We may suspend or terminate access for a serious or repeated breach. Where the
breach is not deliberate and can be fixed, we will ask you to fix it first.
## 6. Your store, your content, your customers
You keep all rights in your catalogue, your uploaded documents, your custom
instructions and your shoppers’ conversations. We do not claim ownership of any
of it, and we do not use it to train AI models.
You are responsible for:
– the accuracy of your catalogue, prices, shipping rates, policies and the
documents you upload for the assistant to ground its answers in;
– telling your shoppers that an AI assistant is in use, and covering the
conversations stored on your site in your own privacy policy — the plugin
gives you suggested wording under **Settings → Privacy**;
– obtaining any consent your jurisdiction requires before shoppers’ messages are
processed;
– having the right to upload the documents you upload.
## 7. AI output
The assistant generates text. Generated text can be wrong, incomplete or
misleading, even when it is grounded in your documents. It is not advice —
legal, medical, financial or otherwise — and it must not be relied on as such.
You are responsible for what your store says to your customers, including what
the assistant says on your behalf. Review your knowledge-base documents and your
custom instructions with that in mind, and use the plugin’s human-handoff
feature where a conversation needs a person. We are not liable for a sale,
refund, promise or statement made through the assistant.
## 8. Availability and changes
We aim to keep the service available but do not guarantee uninterrupted
operation. We may perform maintenance, and we may change how the service works —
including which AI models it runs on — where that does not materially reduce
what your plan provides. If we discontinue the service or a plan, we will give
at least 30 days’ notice and refund any prepaid period not yet used.
Because the plugin is GPL software you already hold, discontinuing the service
does not remove the plugin from your site; it stops the assistant answering.
## 9. Intellectual property
The plugin’s code is GPL v2 or later. Our name, logo, branding, the service, the
gateway and the licence server are ours and are not licensed to you beyond what
these terms allow.
If you send us feedback or suggestions, we may use them without obligation to
you.
## 10. Disclaimers and liability
To the fullest extent permitted by law, the service is provided “as is” and “as
available”, without warranties of any kind, express or implied, including
merchantability, fitness for a particular purpose and non-infringement.
To the fullest extent permitted by law, our total liability arising out of or
relating to the service, in aggregate over any twelve-month period, is limited
to the amount you paid us for the service in that period. We are not liable for
indirect, incidental, special or consequential damages, or for lost profits,
revenue, data or goodwill.
Nothing here excludes liability that cannot be excluded by law, including for
death or personal injury caused by negligence, or for fraud. If you are a
consumer, your statutory rights are unaffected.
## 11. Termination
You may stop using the service at any time by deactivating your licence in the
plugin. We may terminate for a material breach of these terms, or if we
discontinue the service under section 8. On termination your licence stops
validating and the assistant stops answering; data held on your own site stays
on your site, and you can ask us to delete what we hold as described in the
[privacy policy](https://f5digitalmarketing.com/software/privacy).
## 12. Changes to these terms
We may update these terms. For material changes we will give at least 30 days’
notice by email or in the plugin’s admin screens, and the “effective” date above
will change. Continuing to use the service after that date means you accept the
new terms.
## 13. Governing law
These terms are governed by the laws of Brazil, and the courts of
Brazil have exclusive jurisdiction, except where mandatory consumer-protection
law in your country of residence provides otherwise.
## 14. Contact
F5 Digital Marketing, – São Paulo, Brazil. contact@f5digitalmarketing.com .