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Brand Identity E-commerce SEO

Casa Américo

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An editorial wine-estate brand and online store for a family producer in the Serra da Estrela — built to sell the bottle, the place, and the story of Dão in equal measure.

Casa Américo homepage
Client
Casa Américo
Industry
Wine & Spirits
Services
Brand · E-commerce · SEO
Year
2026

The challenge

A century of family terroir, seven mountain estates, and no digital home that did them justice. Casa Américo needed a store that felt like a wine label — editorial, unhurried, premium — while still converting visitors into buyers and club members.

What we did

We built a bilingual, full-bleed editorial storefront: a cinematic hero, a featured-wines carousel, a numbers-led story of the house, and a recurring wine-club subscription. Local SEO and a frictionless checkout turn the heritage narrative into orders.

The build · screen by screen

Featured wines carousel
01 · ShopFeatured-wines carousel with a 37-reference catalogue, native-grape labelling, and live pricing.
The house in numbers
02 · StoryFrom land to glass — the house in numbers.
History section
03 · HeritageA founder's story, told as a magazine spread.
Wine club subscription
04 · ClubA monthly subscription with three tiers — recurring revenue, curated by the winemaker.
Wine letter and footer
05 · RetentionA seasonal wine letter and a footer built for navigation, trust, and compliance.

The outcome

A label, online

An editorial storefront that feels as considered as the bottle on the shelf.

Recurring revenue

A three-tier wine club turns one-off buyers into monthly members.

Found & bilingual

PT/EN and local SEO put the estate in front of buyers at home and abroad.

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